The story
The NRC audio app wasn't the first podcast app on the market. But it was unique in the sense that it's goal wasn't to provide a podcast marketplace, like most podcast apps. This app needed to focus on the unique stories told every day the NRC podcasts.
Discovery
NRC, recognized for its successful podcasts, developed a dedicated, news-focused app to reduce reliance on major tech platforms and enhance distribution control. This platform lets NRC spotlight new shows and episodes with space for engaging editorial content.
Podcast management
Naturally users expect podcast management features in a podcast app. I included essential podcast features like playlists, subscriptions, offline downloads, and a sleep timer, delivering a seamless experience for listeners.